Today’s business environment can feel somewhat volatile and the change is never ending. Many pressures have been added to senior leadership teams within organizations. In addition to focusing on the bottom-line results, they may now be faced with how to keep their organization whole if they are not reaching their required goals. Organizations are also now forced to consider all external circumstances. How do you and senior leadership team manage the many daily changes and challenges occurring in your industry and turn your organization around?
In order to turn your organization around, you will need to determine what your organization’s new normal will be. Your new normal will probably include creating a culture in your organization where you are exceeding your customer’s expectations while paying attention to your customers social, economic, and environmental demands. Your new normal may also include new services or products offering and pricing strategies. Your new normal will have to pay more attention to emerging technology as well as global economic considerations. Bottom line, you will find that you need to do things differently.
Creating your new normal is continually reinventing your organization based upon current and future situations, which can turn your organization around. We refer to it as business sustainability. Business sustainability is being able to survive in any economic time, societal demands, environmental and political issues/regulations, as well as being able to look toward the future. To accomplish this alignment is key to your competitive advantage. Here is a simple model and explanation to demonstrate how alignment works and some possible symptoms you may witness if your organization is, indeed, misaligned.
When the critical components of an organization are not aligned and the people area stands alone, organizations have a tendency to focus on solving problems, putting out fires and reacting to new challenges as they present themselves. Are you busy putting out fires?
When processes are not aligned and there is no strategic focus, a departmental mentality starts to bubble to the surface. Variation starts to creep in and each department tends to focus on its own self-interest in lieu of focusing on process alignment. Does your organization have a strategic plan? Do you function and manage in silos?
When organizations focus on environmental issues apart from their strategic direction, they are often focused on compliance and therefore environmental issues are often viewed as an expense. Do you view green initiatives as an expense or as an an investment?
However, when you align all the components, you can see how people/process creates innovation, starts to prevent problems and fosters interdepartmental teams who produce results quickly. As process/environment starts to intersect departmental alignment is created. More efficient relationships with the supply chain are created while creating an environment of systems thinking. As people/environment comes together it creates team member engagement, proactive decision making, and reinforces that sustainability is part of the organization’s culture.
Are you looking for innovation and teams that produce quick results? How would more efficient relationships within your supply chain impact your bottom-line? What would your organization be able to accomplish with a team of engaged team members?